The design process (video)

How do we design our products? 

How do we get that balance of ultra high fashion and 100% machine washability?

Basically it's a group doodle session. 

Take a look! We start off a bit camera shy but soon warm up. For doodle detail go full screen and select HD. Whack up the volume as we're only filming on an iphone!

DISCLAIMER: Babs does an impression of old ladies' hands as bats' feet. Please don't be offended!

Leave a comment! Production video coming soon...

The featured product is one of our Halloween jumpers.